Track the Right Metrics, Make Smart Decisions, and Drive Results 🚀.

👋 Hi, I'm Matthias. With over two decades of experience in Product Management and Marketing, I’ve learned that product and business success are best achieved through a data-driven, customer-focused, and impact-oriented approach.

Yet too often, teams struggle to define the right KPIs, that not only measure success but actively drive it. That’s why I've created KPI.Zone: to help product managers, marketers, growth teams, and business leaders align metrics with meaningful outcomes.

🧑‍💻 Struggling to Find the Right KPIs?

Tracking performance shouldn’t feel like a wild goose chase. Explore 300+ ready-to-use KPIs in this free, open-source resource—complete with expert insights, formulas, and real-world examples.

📖 KPI Insights – Beyond the Numbers

Metrics are more than just numbers - they tell the story of your business. Dive into insights, best practices, and real-world strategies to track, interpret, and optimize the KPIs that drive real impact. 🚀

🛠 Strategy Canvases & Metrics Wheels - Set Course for Growth

From the Pirate Canvas and P.A.T.H. Framework to the Lean Business Model Scorecard, these canvases help you map strategy, align teams, and track the right metrics. Pair them with Metrics Wheels to pinpoint key indicators and steer your business toward sustainable growth. 🚀