Stop Googling KPIs: How a KPI Bank Helps Your Team Align, Move Fast, and Measure What Matters

Your KPI Process Is Broken Before the Dashboard Even Loads

We’ve all been there.

You’re kicking off a new product launch, growth experiment, or marketing campaign—and someone says, “Let’s track success.”

Suddenly, you're deep in KPI chaos:

• Googling “best SaaS marketing metrics”
• Copy-pasting frameworks from 12 open tabs
• Asking ChatGPT for PLG benchmarks
• Debating in Slack: “Wait, what do we mean by adoption?”
• Frankenstein-ing a dashboard with guesswork and duct tape

Sound familiar?

I’ve been in that exact spot. Multiple times. And I got tired of the wasted time, misalignment, and decision paralysis.

So I decided to fix it.

The answer? A centralised KPI bank. One place. One language. Real clarity.

Let me show you how it’s changed everything—for marketing, growth, product, and PMM teams—and how it can do the same for you.

The KPI Struggle is Real

Let’s rewind to a real moment.

A new product marketing manager (PMM) walks into her first strategy meeting. She’s told, “Track adoption.”

She asks, “Cool – so is that logins? Time in-product? Completed actions?”

Cue silence.

This isn’t rare. I’ve seen growth marketers spend hours Googling “best PLG metrics”, PMs throw together Frankenstein dashboards, and entire teams argue over what CAC even includes.

Here’s what’s really happening:

• Teams reinvent metrics instead of reusing vetted ones.
• KPIs are named inconsistently, so nobody speaks the same language.
• Definitions are missing, debated, or buried in someone’s Notion doc from 2022.

And when your KPIs are unclear? Your strategy’s shaky. Your execution stalls. And your performance reviews get awkward.

What Clicked for Me: KPIs Aren’t Just Numbers. They’re Levers.

It took me way too long to figure this out: KPIs aren’t just something you track. They’re something you use.

If a KPI doesn’t help you:

• Make a decision
• Drive focus
• Align a team
• Or spark improvement…

…it’s just noise.

That’s when I stopped asking, “What should we measure?”
And started asking: “What would actually change if we measured the right thing?”

That shift changed everything.

Because once you understand the underlying drivers behind a KPI – inputs, behaviours, and bottlenecks that actually influence it - you unlock the ability to experiment, iterate, and drive real outcomes.

Not just report them.

And that’s where the KPI Bank comes in.

I built it as a way to stop the guessing game - so teams could quickly find proven, clearly defined, context-aware KPIs that drive action. Not just analysis.

It’s an open-source library with over 300 vetted KPIs for marketing, growth, product, PMM, revenue, and business – built for teams that want to move faster and smarter.

The Fix: A KPI Bank That Works Like Your Team’s North Star

Imagine this: You're launching a new onboarding flow. You open the KPI Bank. In two clicks, you’ve got five relevant metrics—Time to Value, Activation Rate, Churn Rate, Feature Adoption, and Retention—with definitions, formulas, and use cases.

No guesswork. No Slack debates. No made-up metrics.

Here’s why this matters across different teams:

📣 Marketing Teams

• Want to prove campaign ROI? Track ROAS (Return on Ad-Spent Investment), CAC (Customer Acquisition Cost), and Conversion Rate—with clear definitions and benchmarks.
• Avoid the “leads went up but sales didn’t” dilemma by tying metrics to outcomes.

🚀 Growth & PLG

• Testing onboarding improvements? Measure Time to Value (TTV) and Activation Rate—don’t rely on logins alone.
• Identify friction points quickly and iterate with purpose.

🛠 Product Managers

• Need to justify a feature? Go beyond delivery—track Feature Adoption and CSAT (Customer Satisfaction Score).
• Ensure product work translates into real user impact.

🎯 Product Marketing (PMM)

• Launching a GTM campaign? Use Product Adoption, Sales Velocity & Confidence, and Customer Retention Rate to gauge success.
• Focus on what matters to both sales and users.

✨ Brand & Creative

• Rebranding? Measure Share of Voice and Sentiment Analysis—not just likes or impressions.
• Track emotional resonance with strategic clarity.

Bigger Picture: Why This Isn’t Just About Metrics

This isn’t just a dashboard hack. It’s a cultural shift.

When every team works from a shared, vetted KPI library:

• New hires onboard faster
• Teams align faster
• Meetings are clearer
• Strategies hit harder

A good KPI bank gives you focus. It keeps you from chasing vanity metrics and helps you double down on what actually drives outcomes.

Quick Wins: 9 Ways a KPI Bank Helps You Today

Let’s make this tactical. Here’s how teams are using the KPI Bank right now:

✅ Clear Definitions
No more debating what “adoption” actually means.

🧮 Easy Calculations
Step-by-step formulas—no spreadsheet guesswork.

⚙️ Key Drivers
Know what inputs move the metric.

🔥 Quick Wins
Proven tactics to improve fast: adoption, CAC, activation, you name it.

🌀 Funnel Fit
Every KPI mapped to AAARRR stages for better focus.

🧭 Leading vs. Lagging
See what predicts vs. reflects performance.

🔗 Context Links
Spot how metrics impact each other. No more tunnel vision.

🛠 Tied to Daily Work
Link metrics to real activities like campaigns or feature releases.

👥 Ownership Built In
Each KPI comes with a suggested owner. No more “who’s responsible?”

Final Thought: Your KPI Bank Is a Compass, Not Just a Catalog

The best-performing teams aren’t just data-driven. They’re data-aligned.

And alignment doesn’t happen by accident. It happens when you define what success actually looks like—together.

So if you’ve ever felt stuck staring at a dashboard that looked “right” but didn’t feel right…

Stop the KPI hunt. Open the bank. Pick metrics that move, and start scaling with clarity.

Try This Today

1. Head to KPI Bank
2. Choose your role: PMM, PM, Growth, or Marketing
3. Filter for KPIs tied to your current initiative
4. Drop one into your tracking plan, dashboard, or kickoff doc
5. Share it with your team

KPI Bank: The Ultimate Free Repository for 150+ KPIs

Save time. Gain clarity. Focus on what matters most—achieving your goals and driving meaningful success.

KPI ZoneMatthias

One shared metric beats ten debated ones.

The KPI Bank is open source, built to make your work easier, faster, and more effective.

Feel free to use it or customise it to fit your needs.

Just one small favor: if you find it helpful, a little credit or backlink would mean a lot! 😊 And hey, if you’re missing a KPI, drop me a note. I’ll add it.

Need help choosing? Shoot me your role and goals—I’ll help you build a curated KPI starter pack that actually works.

Let’s measure what matters. ✊