Gain clarity on key metrics with the Sales-Led Pirate Metrics Wheel. It fosters collaboration, breaks down silos, and centres teams on the metrics that matter across the AAARRR funnel. This framework aligns all Sales-Led Growth (SLG) activities around a shared model and places accountability at the core—bringing Sales, Marketing, Product, and Success into a unified, full-funnel growth engine.
💡 For what is it good?
Tracking the right metrics is essential for sales-led growth—but figuring out which ones matter most (and who owns what) can be a challenge. That’s where the Sales-Led Pirate Metrics Wheel comes in.
This tool offers a structured way to align Sales, Marketing, Product, and Success around leading and lagging indicators across each stage of the AAARRR funnel—Awareness, Acquisition, Activation, Revenue, Retention, and Referral.
By using the wheel, cross-functional teams can collaborate more effectively, break down silos, and make confident, data-informed decisions across the entire customer journey—from first touch to long-term loyalty.
🧑💻 Who Can Use the Wheel?
This KPI Wheel is designed for:
- Sales teams, to drive impactful sales motions by focusing on the metrics that matter most across the funnel.
- Marketing teams, to align campaigns with sales goals, improve lead quality, and connect awareness to revenue.
- Customer Success, to track retention and expansion signals that boost lifetime value and advocacy.
- Growth teams, to optimize activation, conversion, and engagement using actionable, full-funnel insights.
- Product teams, to build experiences that support sales efforts, drive adoption, and accelerate value delivery.
- RevOps teams, to align data, tools, and processes across functions for seamless execution and scale.
- Founders & GTM leaders, to validate and grow sales-led strategies through clear, measurable KPIs.
If you’re part of a sales-led motion and ready to align your teams, sharpen your strategy, and grow smarter—this tool’s for you.
📜 How to Use the Wheel
- Select a Funnel Stage – Identify where you need to improve: Awareness, Acquisition, Activation, Revenue, Retention, or Referral.
- Find the Right Metrics – Use the wheel to discover leading indicators (predict future success) and lagging indicators (measure past performance).
- Align with Business Goals – Prioritise the metrics that drive your company’s growth objectives.
- Track & Optimise – Continuously monitor results, experiment, and refine your approach based on insights.
🚀 What the Wheel Helps Accomplish
✔ Use Metrics Tailored for Sales-Led Growth – The wheel highlights the most relevant SLG metrics, aligning teams around a collaborative, sales-driven growth model.
✔ Improve Decision-Making – Track both leading and lagging indicators to enable proactive, data-informed decisions across the full funnel.
✔ Enhance Growth Strategies – Uncover gaps and opportunities across the AAARRR funnel to boost conversion, retention, and revenue impact.
✔ Support High-Impact Sales Motions – Equip sales teams with actionable insights to prioritise efforts and close more effectively.
✔ Eliminate Guesswork – Focus on meaningful, outcome-driven metrics—not vanity stats.
By using the SLG KPI Wheel alongside the Pirate Model, teams can build a comprehensive, metrics-driven approach to sales-led growth—ensuring the right signals are tracked at every stage of the customer journey.