Monitoring the right metrics and KPIs can significantly impact the success or failure of a strategy. That’s why I have created the KPI Bank - free, open-source repository featuring over 300+ practical, ready-to-use metrics tailored for teams like Product Marketing, Product Management, Revenue Operations, and more.
💡 What is it good for?
The KPI Bank is a comprehensive resource designed to help you find, understand, and implement the right Key Performance Indicators (KPIs) for your business. Whether you're tracking marketing performance, sales efficiency, customer success, or operational effectiveness, this tool provides a structured way to measure what truly matters.
Great for growth teams, marketers, product managers, and business leaders who want to track what matters, stay focused, and drive real results - without the guesswork. 🚀
❤️ Why You’ll Love the KPI Bank
- Quick Reference: Bookmark it for instant access whenever you need it.
- Fresh Inspiration: Discover new ideas to drive impact.
- Fully Customisable: Adapt it to meet your unique project requirements.
Tracking metrics shouldn’t be a headache. The KPI Bank simplifies the process so you can focus on what really drives results.
Browse through the KPI Bank and find the ones that matter most for your business. 👇
Open the KPI Bank in Airtable for a smoother experience. Customize views, filter KPIs, or copy the database to tailor it to your needs!👇
🚀 How to use it
Clear KPI Definitions
No more debating what “adoption” actually means.
Funnel & Business Alignment
Connect KPIs to AAARRR stages, key activities, and strategic goals for alignment.
Data & Calculation Guidance
Access exact data points and formulas for accurate KPI measurement.
Actionable Optimization Tips
Apply expert insights to improve KPI performance and drive data-informed decisions.
Contextual Relationships
See how KPIs connect to related metrics to uncover deeper business insights.
Ownership Built In
Each KPI comes with a suggested owner. No more “who’s responsible?”
In-Depth KPI Insights
Gain clarity on each metric’s purpose, context, and significance with detailed explanations.
Quick Wins & Key Drivers
Know which inputs move the metrics. Get proven tactics to boost adoption, reduce CAC, improve activation—you name it.
I created the KPI Bank to make your work easier and more effective. Feel free to use it and customize it to fit your needs - just a small favor: if you find it helpful, a little credit or a backlink would mean a lot! 😊
KPI Bank is proudly published under the Creative Commons Attribution-Sharealike 4.0 International Licence, making it freely accessible for everyone to explore, use, and contribute to. 🚀
Learn more >
💡 Have a KPI to add or improve? Join us and help us expand the open-source KPI Bank! Get involved today!